Alma del Mar is a retail shop featuring eco-friendly cleaning and body care products, surfing gear, and beach essentials. Proceeds from all sales benefit The Wahine Project.

At Alma del Mar, we care about the environment. That's why you can fill your reusable containers here with eco-friendly household cleaning, bath, and body care products. Cleaning products include laundry detergent, wet suit cleaner, dish soap, all-purpose cleaner, and glass cleaner. Body care products include body wash, lotion, and shampoo and conditioner.

On our shelves you'll find all-natural soap bars, bath bombs, and shower steamers made in-house by Wild Soap Factory in an array of scents and colors. Our bars of soap are made using the time-honored cold process method and provide a luxurious lather.

You'll also find an array of surfing gear including surf boards and wet suits and fun beach essentials such as tote bags and blankets, perfect for enjoying time at the ocean or the park.

The nonprofit Wahine Project seeks to: give a diversity of youth access to ocean sports who would otherwise not have the opportunity; focus on ocean safety and ocean recreation; promote physical and mental health through ocean interactions; and develop a sense of social responsibility and environmental stewardship.