Let's support Downtown's Monterey County Youth Museum , the beneficiary of a charity drawing sponsored by Pebble Beach Concours d'Elegance and Mercedes-Benz. Get a ticket and you might win a beautiful 2027 Mercedes-Benz CLA 250+ electric sedan.

Tickets for the drawing are $100 each. All funds go directly to MY Museum. Reserve tickets online or call MY Museum at 831-649-6444. Drawing is on August 16.

Scoops Ice Cream Parlor is happy to introduce our Affogato Lattes! It's rich espresso, creamy milk, any flavor of ice cream...and it's pure magic.

You can use ANY flavor of ice cream? Yep, you read that right. Whatever your...

The Hot Spot Studios is happy to announce we're now open seven days a week! Our new hours are Sun-Thu, 11am-8pm, and Fri & Sat, 11am-9pm.

Come paint pottery, paint a blank canvas, create a mosaic, make a candle,...

Reflections Elegante is pleased to announce three new artists at our fine art gallery: Lenn Goldman, Elizabeth May, and Gustavo Alejandro. We invite you to visit us and be enchanted by their work.

Located at 271 Alvarado Street in...

This summer, Ad Astra Bread Co., located at 479 Alvarado Street in Downtown Monterey, is open until 6pm on Friday, Saturday, and Sunday. Come by and enjoy our Summer Savory Menu on those days!

Ad Astra's...

The Monterey 4th of July Parade will be live streamed by KSBW Action News 8 and also carried on C-SPAN as part of the nationwide America 250 celebrations!

Attending the parade in person would be the best way to watch the parade, but if you can't be here with us, you can follow along online starting at 10AM PDT by tuning into the KSBW live stream on YouTube or watch it on C-SPAN .

Each year, the Monterey 4th of July Parade honors our nation and celebrates the community of Monterey and all the diverse people who call this peninsula their home. Like so many worthwhile things, it's a labor of love that needs...

We’re excited for another great month of Summer Camps and Free Events in July! To make it easier to explore our camp offerings and free events, we’ve included direct links below!

If your child isn’t already registered or on...

You asked, and you shall receive! A variety of hacky sacks are now available at On The Beach Surf Shop. Come and get 'em at 693 Lighthouse Avenue.

Gold Coast Tattoo is excited to announce that Jeremy Lyn Kimzey from Paradise Tattoo in Santa Cruz is now accepting custom bookings at Gold Coast, located at 639 Lighthouse Ave.

Jeremy specializes in traditional tattooing, with a focus on color work that balances bright and muted tones for strong, lasting contrast. DM Jeremy or text Gold Coast at 831-226-6170 to book an appointment.

Looking for a really fun place to enjoy some FIFA World Cup games? There are big screens up at most of our restaurants and lots of very fun outdoor patio spaces where you can hang out, cheer, have a beer,...

The New Monterey Business Association welcomes The Hideaway on Hoffman , new extended stay suites located at 601 Lighthouse Avenue.

The goal is to provide guests with the perfect blend of luxury, comfort, and convenience for longer term stays on the peninsula, catering to business travelers, relocating professionals, and discerning guests seeking a sophisticated home-away-from-home. Reservations for extended stays are now available .

Fire season is here! The City of Monterey asks that you reduce the risk of wildfire by NOT using fireworks when celebrating the 4th of July.

In Monterey, you may be subject to a $1000 fine if you are caught using any type of fireworks (including those marked as "safe and sane"). Thank you for enjoying the holiday safely and responsibly.

The City of Monterey asks that you reduce the risk of wildfire by not using fireworks when celebrating the 4th of July. In the City you may be subject to a $1000 fine if you are caught using any type of fireworks (including those marked as "safe and sane"). Thank you for enjoying the holiday responsibly and safely.

Colton Hall Museum presents Old Flags of Monterey, an exhibit featuring a variety of historic and replica flags July 1-31 in celebration of America 250. The Museum, located at 570 Pacific Street, is open daily 10am-4pm, and will be open on July 4.

Included in the exhibit are several original flags, dating from the 19th century, that are seldom on public display, plus the watercolor painting of a bear by Charles Nahl, which is the basis for the current California Republic flag.

Venture Gallery presents the work of Sahar Jabr and Evelyn Klein , our featured local artists for July. Come and see how Jabr's three-dimensional felt and embroidery work integrates with Evelyn Klein's two-dimensional cyanotypes, etchings, and prints in their new collaborative exhibit entitled Intertwined .

Venture Gallery is open daily, 10am-6pm, at 260 Alvarado Street.

Manasiri's Crepes is hosting World Cup watch parties throughout the summer! Stop by, grab a bite, and watch a game with us at 321 Alvarado Street. All ages are welcome. We love the Beautiful Game and want to share the fun with you.

Manasiri's Crepes is open Sun-Thu, 8am-8pm, and Fri & Sat 8am-10pm.

Thank you to Monterey's newest 4th of July Parade business and organization sponsors!

Big Sur Marathon Foundation
Camba Jackman Family
Eugene Ganeles, CPA
Montage Health
Monterey Commercial Property Owners Association
Om Studios
Portola Hotel & Spa
Trader Joe's
West Coast Community Bank

Learn how your business can become a sponsor.

Since 1985, people in the United States have celebrated Park and Recreation Month in July to promote building strong, vibrant and resilient communities through the power of parks and recreation and to recognize the more than 160,000 full-time park...

Los Angeles alt-pop artists Whitney Tai and Mike Green are on an independent record store tour with a stop in Monterey. [Recycled Records]
by Sloan Campi
Monterey County NOW, 06/09/26

Awards time! Our fourth running of our highly regarded car show again featured over 300 dazzling cars across a well diversified spread of types covering everything from unmodified originals, vintage trucks, and artfully restored classics to mind blowing custom cars.

Hula's Island Grill has recently gotten in new merchandise! Come check out our hoodies and hats at 622 Lighthouse Avenue...and grab something to eat while you're here.

Off The Charts Monterey cannabis dispensary is hiring delivery drivers. If you're reliable, friendly, enjoy helping people, are age 21+, and have a valid driver's license, we'd love to hear from you.

Part-time and full-time morning and evening shifts available. Email resume to Off The Charts Monterey or drop it off in person at 734 Lighthouse Ave.

Curry Journey introduces our newest dessert: Pandan Garden Brulee. In this Thai-inspired take on traditional Creme Brulee, smooth custard is infused with the essence of fresh pandan leaves and topped with a crisp, caramelized sugar crust. $8

Come try it at Curry Journey, a family-run Thai curry house at 794 Lighthouse Ave.

Kids age 6-13, join Gracie Jiu-Jitsu Monterey's Bullyproof Summer Camp, July 13-17, 9am-12pm. $400 per child. Register today.

This summer camp is perfect for kids who are new to martial arts. It's a great way to learn essential self defense and life skills while staying safe and having fun.