April 24, On The Beach is celebrating our 38th anniversary in business! Every day, our goal has always been to bring our community one of the best surf shops in California.

Our first shop in Carmel was open for 13 years, and we opened our Monterey store in 1993. One of the hardest decisions we ever made was to leave Carmel in 1999, but it turned out to be one of the BEST decisions we ever made to build our dream store here on Lighthouse Avenue.

On April 24, we'll be dropping some great new merch with the OG On The Beach Carmel logo you all grew up with. Come and get 'em while they're still in stock and celebrate our anniversary with us!

Thank you to our OTB Family Tribe for all the years of supporting a 20-year-old kid's dreams coming true.

Kelly Sorensen, Owner/Founder