A personal and business brand is nto just a single statement or a clever quip but a multilayered congruent narrative told across multiple channels both online and off.

The power is in knowing how to tell the story. Join the Silicon Valley Business Journal as we learn from speaker Karen Leland how to:

• Develop a brand narratvie that is both authentic and informative
• Create a unique branding proposition and promise
• Ten tools for powerfully presenting your personl brand including presentations, meetings, negotiations, and networking
• Uncover your core personal brand essence
• Identify personl brand diffusers and coming up with a brand enhancement plan
• The time literacy/personal brand connection
• Personal brand on social media: Twitter, Facebook, LinkedIn and Pinterest

Speaker Karen Leland

Karen Leland is the best-selling author of eight business books including her latest, Entreprenuer Magazine's Ultimate Guide to Pinterest for Business. She is the President of Sterling Marketing Group, where she has worked with small businesses and Fortune 500 companies around the globe on building stronger personal and business brands and creating more effective organizations. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others. She is a regular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed on The Today Show, CNN, CNBC and Oprah.

Wednesday, June 19th
8:15 am - 12:00 pm

San Jose Hilton
300 S Almaden Blvd

Ticket Information

Early Bird Pricing: $85
Standard Registration: $99
Ticket Purchase at door: $125

NOTE: All registrations include a full year online and print subscription or renewal to the Silicon Valley Business Journal and a copy of Karen's book "Time Management In An Instant".

Karen Leland will be signing her new book, 'The Ultimate Guide to Pinterest for Business', published by Entrepreneur Press, releasing in May at the event. Price is $21.95. Find Leland on Pinterest.

Join the conversation before, during and after the event on twitter using #bizbranding

For more information or to register, please visit the link below:

http://www.bizjournals.com/sanjose/event/86731